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2010 Denver Creative Vitality Index

Arts & Venues Denver annually commissions a study of Denver's Creative Vitality Index, which measures annual changes in the economic health of an area by integrating economic data streams from both the for- and non-profit sectors. This annual report details the findings of research on the overall health of  a region's arts-related creative economy.

The most recent study in 2010 (using 2009 data) finds that Denver's CVI is:

  • 2.51 to the United States,
  • 3.24 to the  Mountain West Region, and
  • 2.32 to Colorado

 

Data highlights include:

  • In 2009, Denver surpassed the US, the Mountain West Region and Colorado in all of the categories measured by the CVI.
  • Between 2008 and 2009, Denver generated over 1,000 jobs linked to the creative economy.
  • Denver had a Location Quotient of 1.00 or higher in 35 of the 36 highly creative occupations measured by the CVI.
  • In 2009, Denver had 173 arts-related organizations
  • Nonprofit organization revenue has a CVI value of 5.14 and accounted for $152.2 million in revenues.
  • In 2009, Denver had a CVI value of 4.45 in art dealer sales.
  • Denver generated $135.9 million and $222.81 per capita in independent artist sales.

 

Download the complete 2010 Denver CVI report here.
Download a year-to-year comparison table here.
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“As we provide new tools for the creative sector, such as the Create Denver Revolving Loan Fund and the Create Denver Expo, the vitality of Denver’s creative community will continue to grow and become stronger.  The Denver CVI enables us to measure how we are doing relative to these initiatives, and identify trends that can enhance Denver’s creative vitality.”
~Mayor John W. Hickenlooper. 

 

“The creative sector is an important component of the metro Denver economy and provides the additional benefit of helping to attract companies and a high-quality workforce that values the city of Denver as a creative place to live and work.”
~Tom Clark, Executive Vice President of the Metro Denver Economic Development Corporation and the Denver Metro Chamber of Commerce
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