The Partnership at Drugfree recently presented the Denver Office of Drug Strategy (DODS), Denver Resource for Awareness and Prevention (RAP) program, with the 2011 Alliance Achievement Award. Denver RAP is one of just six Alliances nationally to receive this award in recognition for its outstanding and creative efforts in delivering substance abuse prevention messages to the Denver community.
Denver RAP, in partnership with local schools and other organizations, helped over 350 Denver families graduate from the Strengthening Families Program, a seven week program for parents and youth that focuses on family bonding and strategies for better parenting and making healthier choices. It partnered with 22 different community-based organizations in hosting prevention-focused family dinners, a key to reducing underage drinking. Additionally, Denver RAP has worked collectively with media partners to develop strategies to build media support at the local level around issues that affect the community, such as underage drinking and drug use.
“Denver RAP stands out in its ability to fully and creatively leverage the resources made available through our partnership,” said Becky Vance, Regional Director of Field Operations at Drugfree. “It is crystal clear that Denver RAP is committed to helping us achieve our vision of a world where all young people will be able to live their lives free of drug and alcohol abuse.”
“This award recognizes, not just the Denver Office of Drug Strategy, but all of the support that our local media affiliates and community partners are putting into preventing youth substance use,” said Vanessa Fenley, DODS Director.” It really signifies the strength of the Denver community in ensuring every youth has the opportunity to grow up healthy and safe.”
Denver RAP utilizes the information from the Partnership at Drugfree.org in order to develop parent educational materials, including a Parent Toolkit that educates parents how to talk to their kids about not using alcohol and a brochure outlining the legal and social consequences of underage drinking. Spreading the already developed and tested information through localized campaigns, local interviews, and through online and social media avenues demonstrates how the impact an alliance membership coupled with strong relationships with media partners can be.
For more information about preventing substance abuse or related organizations, please visit www.drugfree.org or www.denverrap.org.