MY Denver Card Success Exceeds Expectations with Youth Registration Surpassing First-Year Goals

MY Denver Card Success Exceeds Expectations with Youth Registration Surpassing First-Year Goals

DENVER – On the anniversary of its launch, the city today recognized the success of the MY Denver Card. To date, more than 42,000 school-age participants have enrolled in the program, exceeding a goal of 25,000 registrations in the first year of the program.

Thanks to Denver voters’ overwhelming support of ballot Measure 2A in 2012, the city last March launched the MY Denver Card program, giving all Denver children, ages 5 to 18, free access to all outdoor pools, recreation centers and libraries. 

The Mayor also encouraged students and families to enroll their children, as summer fast approaches.

“The overwhelming success of this program in just the first year gives me great hope that we are on the right track to fighting childhood obesity and giving our kids the benefits of a healthy, active and productive lifestyle,” Mayor Hancock said.  “There is no question in my mind that this program is helping prepare our kids to compete and succeed in the 21
st century economy by providing safe environments for them to learn and express themselves after school and during spring, summer and holiday breaks.”

An estimated 90,000 school- age kids in Denver are eligible to sign up for the MY Denver Card.  City leaders are also looking for ways to expand the benefits of the card in an effort to draw additional registration and expose Denver’s younger residents to more of the city’s amenities. These expanded benefits are expected to be announced later this year.

“The MY Denver Card is off to an amazing start, but we won’t stop until we have 100 percent of the eligible youth in Denver enrolled in this great program,” said Lindsay Neil, Denver’s Executive Director of Children’s Affairs.  “We are actively looking to bring on new partners and add new benefits to literally make the MY Denver card the key to the city for Denver children.”

Parents may take their children to any of the 27 recreation centers throughout the city to fill out the appropriate paperwork and receive a MY Denver Card.  Once activated, MY Denver Cards provide full access to any of the Denver Public Library’s 25 locations where kids can check out books, movies and music or participate in library events and age-specific programs.  In 2014, nearly 5,000 MY Denver Card participants took advantage of library services by visiting a branch location.

My Denver Card activities are offered at all regional and neighborhood recreation centers throughout Denver.  Available activities include cooking classes, break dancing classes, basketball clinics, karate lessons, art classes, hands-on science experiments and more.  This summer, any participants who register their MY Denver Card at any city branch location can participate in DPL’s Summer of Reading program, which offers free activities, prize incentives and programs for children and parents.  For more information and a list of activities and recreation centers, visit .

About Measure 2A
The passage of Measure 2A in November 2012 has allowed the city to catch up on childcare, after-school and recreational programs for our children, repave an additional 300 lane miles of city streets, and increase the maintenance and upkeep of our parks. It has also allowed Denver to hire 100 new police officers and firefighters.

The city is doubling Denver’s property tax credit for low-income seniors and people with disabilities. Denver is also working to attract new businesses as well as keep and expand companies already located in the city.

Measure 2A revenues are publicly dedicated to these efforts. To deliver on the Hancock administration’s promise to be responsible, accountable and transparent with every dollar, the Chief Financial Officer is providing detailed annual reports to the Mayor’s Office, the City Council and City Auditor as well as an e-newsletter to keep Denverites fully informed. 

At the same time, the city is delivering on a
balanced fiscal strategy to find efficiencies, eliminate redundancies and grow Denver’s economy.

CLICK HERE for more information about the city’s plan to Deliver Denver’s Future.

Posted on Mar 27, 2014 (Archive on Apr 27, 2014)
Posted by kpellegrin  Contributed by kpellegrin