FOR IMMEDIATE RELEASE:
Thursday, December 20, 2007
Sue Cobb, Mayor's Office, 720-865-9016
Mayor Hickenlooper Appoints New Marketing Director
(DENVER) – Mayor John Hickenlooper today announced his appointment of local marketing and advertising veteran Steve Sander as the City of Denver’s new Director of Strategic Marketing. Sander will assume his new post Jan. 2, 2008.
“Steve Sander will be a tremendous asset to our marketing efforts at this important time,” Hickenlooper said. “His broad experience implementing strategic and innovative communications programs will serve us well as we promote our city programs and initiatives and prepare for the Democratic National Convention.”
Sander will be based in the City’s Office of Economic Development. He will coordinate the City’s departmental marketing efforts while working with regional partners on integrated marketing initiatives related to economic development, tourism and the delivery of City services.
“This is a tremendously exciting opportunity,” Sander said. “I look forward to working with Mayor Hickenlooper and the City’s marketing team to support Denver’s innovative programs and events. The next two years offer an unparalleled time in the City’s history to attract national and international attention.”
Sander brings to his new position 30 years of experience with local marketing, advertising and public relations firms. Most recently, as head of Sander Marketing, he formed a marketing consulting company with Inline Media serving clients such as Water World, University of Colorado Business School and Ciber.
From 1996 to 2005, Sander served as president of Sander/GBSM, heading the firm’s marketing and advertising division. In that capacity, he developed marketing programs for national, regional and local businesses and organizations including The International Golf Tournament, National Hockey League, Kroenke Sports, Mercedes-Benz, Ciber and Water World. He also handled marketing and promotional efforts for the 1998 Major League Baseball All-Star Game, the 2001 National Hockey League All-Star Game and the 2005 NBA All-Star Game.
Sander also spent a year with Karsh & Hagan in Denver and ten years in various management capacities with locally based Barnhart Advertising. While at Barnhart, he managed major consumer accounts such as the Denver Nuggets, Breckenridge Ski Area, Total Petroleum and the Colorado Rockies.
Sander serves on the boards of the Denver Metro Convention and Visitors Bureau, Denver Sports Commission, Metro Denver Health and Wellness Commission, the Cherry Creek Arts Festival and the New Denver Ad Club.
Sander was named Denver Advertising Federation Ad Pro of the Year in 2002. He is a graduate of the University of Colorado at Boulder where he earned bachelor’s degrees in journalism and geography.