DemoDaze® Selects Denver for New Headquarters

DemoDaze® Selects Denver for New Headquarters

6/1/2004

CONTACT: Lindy Eichenbaum Lent
720-865-9016
lindy.e.lent@ci.denver.co.us

CONTACT: Denise Montgomery
303-640-6940
denise.montgomery@ci.denver.co.us

DemoDaze® Selects Denver for New Headquarters

Music Programming Provider Will Make Its Home in the Mile High City

DemoDaze and Mayor John Hickenlooper are thrilled to announce that DemoDaze, a popular new-generation music media company, has chosen Denver as the location for its new headquarters and studios. Launching in July 2004, DemoDaze will produce internet, television and radio music programming from its Downtown Denver location at 2134 Curtis Street, which will include corporate offices, a live studio and production facilities.

“When we began researching markets for our new facility, Denver presented itself as an exciting opportunity and environment for our company,” said DemoDaze Chief Executive Officer Josh Crick. ”After thoroughly researching the city, local leaders and their belief in the creative industries, it became apparent that Denver was to be our new home.”

DemoDaze is a rapidly growing media company that connects with their audience through DemoDaze.com, syndicated content at major brand websites and portals, on college campuses nationwide and soon through radio and television programming. In addition to providing music programming to their audience, DemoDaze works with numerous national advertising partners and clients offering direction in music marketing, music branding and the development of activities that effectively reach the youth, young adult and trendsetting audience. These partners include a confidential list of who’s-who in top fashion, automotive and beverage companies.

“There is a major evolution taking place in both the advertising and music industries,” Crick said. “We have positioned ourselves in a way that allows DemoDaze to offer high exposure opportunities to the major labels and unique branded entertainment activities for our advertising partners. On a national and global level, you can’t survive on the sales of traditional advertising whether it’s ad space or a 30-second spot. We provide the experiential opportunities that leading advertisers and labels seek.”

The first program that will launch from the Denver facility in summer 2004 will be “DemoDaze Lounge Live,” a weekly program featuring intimate performances by the hottest buzz and platinum artists, a private “Green Room,” and elevated national brand sponsors. The program will take place in front of an intimate live audience and will be initially syndicated to millions through a leading online content provider with a phased rollout to radio and television.

“DemoDaze is just the type of creative company we are thrilled to attract,” said Denver Mayor John Hickenlooper, who spoke with DemoDaze while they were considering different cities for their new headquarters. “We look forward to DemoDaze becoming part of our community and to the national exposure their programs will bring to the Mile High City.”

The Mile High City Overview
Located at the base of the Rocky Mountains, Denver is one of America's most beautiful and exciting cities. Blessed with 300 days of sunshine a year, Denver is an energetic outdoor-oriented city with the nation's largest city park system, 90 golf courses, 650 miles of paved bike trails, and seven professional sports teams. With the tenth largest downtown in the U.S., Downtown Denver features three new downtown sports stadiums, 300 restaurants, a restored historic district filled with 90 bars and brewpubs, a collection of museums, a variety of galleries and shopping, the second largest performing arts center in the nation, three college campuses and a unique downtown amusement park. Denver offers vibrant and diverse arts and cultural amenities, including one of the best concert venues on earth, the famous Red Rocks Amphitheatre, a 9,000-seat arena carved out of gigantic red rock boulders.

DemoDaze® Overview
DemoDaze is the leading New Music media company. DemoDaze reaches an audience up to 25 million targeted consumers each month through aggressive, unique programs and campaigns that touch them on a “lifestyle” level. DemoDaze programs occur in person, online and soon through radio and television programming. The DemoDaze audience is social and active. More important, DemoDaze consumers are the trendsetters of today’s society. Whether it’s the music itself, or the fashion and lifestyle trends that New Music breeds, our audience knows that DemoDaze and its partners are at the core of cool.

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Posted on Jun 01, 2004 (Archive on Jul 01, 2004)
Posted by chani  Contributed by chani
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