Initiative Will Reduce Greenhouse Gas Emissions & Increase Economic Opportunities for Area Businesses
DENVER, CO — March 17, 2009 — Denver Mayor John Hickenlooper and the Office of Economic Development today launched Greener Denver, a strategic initiative to reduce greenhouse gas emissions and expand economic opportunities for local businesses.
“Greener Denver is a triple win for our community, benefiting our businesses, our environment and our economy,” Hickenlooper said. “It will help local businesses save money, grow the demand for green products and services and train the green workforce of the future.”
Denver is one of eight cities selected last fall by the Rockefeller Brothers Fund to participate in its Climate Prosperity Project. Using a strategy developed by Global Urban Development, an international nonprofit policy consultant, each of the participating cities created an initiative to transform their economy, achieve climate goals and ensure social equity in a sustainable future.
Developed by the Denver Office of Economic Development, Greener Denver represents an integrated economic development strategy that builds on Mayor Hickenlooper’s Greenprint Denver initiative and the new energy economy taking hold in our region.
“We recognize the tremendous promise that the growing green economy holds for economic prosperity, not only in Denver but across the nation,” said Andre Pettigrew, executive director of the Office of Economic Development. “Greener Denver will help local businesses, neighborhoods and residents by ensuring that the City remains at the forefront of the green industry revolution and its promise for a more sustainable future.”
Greener Denver will capitalize on the interrelationship of three key program areas: Green Savings, Green Opportunity and Green Talent. Specifically, the initiative will:
- Increase energy-efficiency and the use of renewable energy and expand “smart growth” investments by business and community.
- Expand the growth of Denver’s clean technology industry and increase green supply chain development.
- Increase workforce training and certification for clean technology and green supply chain and develop clean technology entrepreneurs.
(See fact sheet below for complete details.)
Greener Denver also builds on the City’s successful greening of the 2008 Democratic National Convention. Planners organized multiple training sessions to help the hospitality, restaurant, and event planning industries to incorporate green practices into everyday operations.
The Denver Office of Economic Development (OED) works to create a local environment that stimulates balanced economic growth through job creation, business assistance, housing options and neighborhood redevelopment.
Greener Denver Key Program Areas
The Greener Denver Program will address the reduction of greenhouse gas emissions and growth of economic opportunities through the interrelationship of the following key influence areas:
- Goal: Increase energy-efficiency, increase renewable energy use and expand “smart growth” investments by business and community.
- Actions: Encourage green savings as an economic driver in multiple industries and institutions (both public and private), engage neighborhoods and business to become more energy efficient, and help major institutions with infrastructure improvement for greater efficiency and renewable energy usage.
- Examples: Greener Denver Business, a one-stop education program that provides information and tools to help make Denver area businesses more efficient. Additionally the launch of Rocky Mountain Greener Venues Partnership for Sustainable Communities, a program by EPA Region 8, will assist venues in improving the sustainability of their facilities.
- Goal: Increase clean technology industry growth and green supply chain development.
- Actions: Be the convener and conduit of policies and programs that will help generate growth of innovative products and services, capitalizing on metro Denver’s strong position as a center for the emerging clean tech industry. Support innovations that bring technologies to the market and optimize business operations and creating workforce opportunities.
- Examples: Outreach to the business community, through numerous forums and events including Sustainable Opportunities Summit, Clean Tech Summit, CASBA Sustainable Business Legislative Briefing and others.
- Goal: Increase workforce training and certification for clean tech and green supply chain and prepare clean tech entrepreneurs.
- Actions: Develop a skilled workforce and expand entrepreneurial capacity for clean tech industries and the greening of industries. Provide education support that builds green talent on multiple levels - preparation, occupational and professional, retraining and adaptation.
- Examples: Metro Denver WIRED (Workforce Innovations for Regional Economic Development) Initiative and other workforce-funded programs, including the Mi Casa Pre-Apprenticeship Training Program, Goodwill’s Turn It On! Energy Workforce Program, iCAST’s job placement proposal and others.
Greener Denver Associated Programs
- Greener Denver Business Energy Efficiency Education Program – info and technical assistance in partnership with CORE
- Green Communities Multi-Family Housing Program – green construction standard
- Rocky Mountain Greener Venues for Sustainable Communities – EPA Region 8
- Neighborhood Stabilization Program – energy audit and weatherization standard
- Strategic and Influential Networks – in partnership with CORE
- Strategic Partnerships and Outreach – Denver OED
- Denver Neighborhood Marketplace Initiative – corridor greening strategy
- Metro Denver WIRED Initiative Programs (Local and Regional)
- Denver Joint Electrical Apprenticeship and Training Program
- Turn It On! Energy Workforce Program – Goodwill Denver
- Mile High Youth Corps Jobs Training Programs
- AmeriCorps Leadership & Conservation Program
- Water Conservation Program
- Summer of Service Program
- YouthBuild Program
- Sunpower Residential Weatherization Program
- Mi Casa Pre-Apprenticeship Training Program
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Office of Economic Development
Brent Tongco, Marketing & Communication Specialist