DENVER – Mayor Michael B. Hancock today appointed Rowena Alegría as Director of Communications. Alegría recently served as Editor and Publisher of The Denver Post’s Viva Colorado and has more than 20 years of experience in the fields of journalism and communications.
“Ro is an ideal addition to our team, bringing an invaluable blend of communications experience, knowledge of our City and civic wherewithal,” Mayor Hancock said. “A daughter of Denver, Ro is a well-respected community leader and journalist. She shares this administration’s values of collaboration and compassion, and will help build on our work to create a more open and inclusive City of Denver.”
Since 2006, Alegría has been leading efforts to make Viva Colorado the most influential multimedia news outlet for local Latinos. Through her leadership and management, she transformed the publication into an award-winning and respected news outlet within the City of Denver and the Latino community.
As Director of Communications, Alegría will oversee all media relations and craft and execute the administration’s internal and external communications. She will begin on Monday, June 18.
“Mayor Hancock and I are cut from similar cloth. I, too, come from humble beginnings, and yet my family has accomplished great things through hard work and determination,” Alegría said. “I am honored to join the Hancock Administration and work side-by-side with him and his dedicated and talented team. As a Denver native, I could not be more proud to serve a mayor who sees my hometown as a world-class city where everyone – everyone – matters.”
Alegría served in several capacities over her initial 12-year career with the Denver Post, including copy editor, assistant copy desk chief and assistant business editor. She managed the Post’s award-winning Tech Team during the boom and bust of the Internet and supervised coverage of the Qwest takeover of U.S. West, as well as directed business news coverage in the aftermath of the 9/11 attacks.
Following her time at the Post, Alegría started her own communications consulting group where she developed and implemented communications strategies for a variety of organizations, including the National Endowment for Financial Education and Denver Public Schools.
As Editor and Publisher of Viva Colorado, Alegría re-launched the paper in a bilingual and digital format. The Viva team won numerous awards, including being named the Best Spanish-language newspaper website in the nation by Editor & Publisher magazine.
Alegría is active in the Denver community, serving as president of the board of Servicios de la Raza, as a member of the Hispanic Advisory Council at Florence Crittenton High School and on planning committees for various community events. She graduated from Lincoln High School and earned her Bachelor of Arts degree from Metropolitan State College of Denver, Magna Cum Laude.