Mayor announces Take Root Denver housing campaign

Mayor announces Take Root Denver housing campaign

Public awareness effort promotes home ownership, foreclosure prevention in the Mile High City

Mayor John Hickenlooper today announced the new Take Root Denver housing campaign. Sponsored by Freddie Mac and the Denver Office of Economic Development, the campaign promotes home ownership in Denver, as well as foreclosure prevention.

“Together with our community partners, the City offers a wide variety of programs and services to assist residents with calling Denver ‘home sweet home,'" said Hickenlooper. “Take Root Denver strives to advance and preserve home ownership throughout the City.”

The campaign features a Take Root Denver Web site (, television, radio and bus shelter advertising, and text messaging alerts.

“Take Root Denver is a one-stop resource for individuals to get advice and help from trusted organizations on many topics such as foreclosure prevention, loan modifications and buying a home,” said Dwight Robinson, senior vice president of Corporate Relations and Housing Outreach for Freddie Mac. “Freddie Mac is proud to be a participant in this initiative that promotes responsible lending, creates new opportunities for families seeking affordable homeownership and stabilizes communities.”

The Take Root Denver Web site includes a directory of for-sale homes that the City has rehabilitated through the Neighborhood Stabilization Program (NSP). Funded in part by the American Recovery and Reinvestment Act and administered by the U.S. Department of Housing and Urban Development, the NSP is enabling Denver to acquire, rehabilitate and resell more than 450 foreclosed homes through 2013. The Web site also includes homeownership counseling resources, links to financial assistance, and foreclosure prevention information.

Denver is the second city nationwide that Freddie Mac has selected for its Take Root campaign.

Take Root Denver participants include the Denver Office of Economic Development, Freddie Mac, Denver Urban Renewal Authority, Habitat for Humanity of Metro Denver, Colorado Housing Assistance Corporation, Denver Housing Authority, Del Norte Neighborhood Development Corporation, NEWSED Community Development Corporation, Northeast Denver Housing Center and the U.S. Department of Housing and Urban Development.

For more information, visit, or call 303-339-7128.

Posted on Tuesday, August 17, 2010 (Archive on Monday, January 01, 0001)
Posted by kpellegrin  Contributed by kpellegrin