Pepsi Center Playing Clean
Colorado's largest indoor arena, the 19,000 seat Pepsi Center in Denver, has become the nation's greenest sports and entertainment venue, thanks to the implementation of a new program addressing several key environmental practices, including recycling.
Known as the Play Clean program, the venture establishes a single-stream recycling program for plastic cups, all bottles and clean paper products, as well as another recycling program for cardboard and used grease. Officials with Kroenke Sports Enterprises (Denver), the company that privately owns the nine-year-old facility, estimate the program will divert nearly 20,000 pounds of material from landfill annually.
KSE officials will use local athletes, entertainment stars and personnel in videos and public service announcements to promote the Play Clean program to the more than two million fans that attend events at the Pepsi Center each year.