Southwest Area Plan

Latest News

Next steps: Draft plan to come in 2025

Thank you, Southwest neighbors, for sharing your ideas in person or online! Since late 2024, city planners have been reviewing all public feedback and work on the first draft of the plan. The draft will be available for community review in early 2025.

Be sure to sign up for plan updates to learn all the ways you can weigh in on the draft plan, once it is ready. 


 

 

How to Get Involved

 


City Staff in the Community

Opportunities to meet and talk with planners about the Southwest Area Plan will be posted here. See where we have been on the map below.

 

Area Information and Resources

The Southwest Planning Area is made up of five neighborhoods: Athmar Park, Mar Lee, Overland, Ruby Hill and Westwood.  

Boundaries

  • North: Alameda Avenue
  • East: The South Platte River from Alameda to Mississippi Avenue, Broadway from Mississippi to Yale Avenue
  • South: Yale Avenue from Broadway to the South Platte River, Jewell Avenue from the river to Sheridan Boulevard
  • West: Sheridan Boulevard  

Review the Issues and Opportunities Report 

Below are highlights from research that city planners did on the Southwest Area's neighborhoods to prepare for the planning process. These issues and opportunities have informed the questions we are asking community members. Download the report to see the full analysis of the area.

General Background and Context

Southwest Area map

  • The Southwest Area is shaped by natural features including the South Platte River, gulches, and a hilly topography. This landscape has been intersected by rail lines, highways, trails, and other major road corridors connecting to other areas of the city, but also creating difficult barriers. 
  • This area evolved from focal point of Native American culture to agricultural land and later industrial and suburban housing developments. As the area was annexed and became more populous, it became a working-class area. Redlining also took place in and around the river corridor. The Flood of 1965 damaged much of the area.  At this time, a former land fill was transformed into Ruby Hill Park.  Since then, the area has continued to grow, seeing more recent investments in light rail transit. 
  • Today, the Southwest Area is home to 51,847 residents of which about two-thirds (67 percent) identify as Hispanic and nearly half (45 percent) are under the age of 30. This area has higher rates of foreign-born population and those that speak English less proficient.  Household sizes vary, but households of four or more make up 30 percent of all households (compared with 16 percent citywide) and are most common in Westwood and Mar Lee. 

Land Use and Built Form

Map of Southwest Area Blueprint Denver designations

General
  • The majority of the area is dedicated to residential uses, mostly low residential (61 percent) one-unit properties, which leaves few spaces for other housing types or other community amenities. However, there is an opportunity to explore how and where to better integrate more housing diversity to the area.
  • All of the neighborhoods include major centers and corridors with a mix of zone districts.  Many of them have strong ties to small and cultural businesses, especially along Federal Boulevard and Morrison Road. Updated guidance can help define the characteristics and future design elements that are attributed to each center and corridor as well as address mobility and business concerns.   
  • The Industrial Areas Land Study classifies areas in the Southwest Area as “High Value, Low Threat” and designates some as manufacturing preservation areas (MPAs). Many MPA sites are identified as Innovation/Flex in Blueprint Denver.  Further analysis should consider mobility, environmental justice, the number of jobs, tax revenue generated by industrial uses, and sustainability elements within and surrounding industrial areas.
  • This area is home to unique large regional parks and trails. There is an opportunity to assess their impact and benefits, and how accessible they are to the surrounding communities. There is also an opportunity to make better connections between them, including Ruby Hill Park, Overland Golf Course, South Platte River Trail, Sanderson Gulch, and other neighborhood parks.  There are many institutional uses, such as schools, that are community assets. There is an opportunity to better define, preserve and highlight some of these public and quasi-public community assets.
  • There are additional opportunities to rezone Former Chapter 59 zone districts, expand accessory dwelling units, improve the mismatch between desired uses and existing zoning.
Economics
  • Much of this area’s economy features retail and industrial sector jobs, with residents earning a lower household income and earnings compared to the citywide average.  There is a strong presence of small and cultural businesses representing the diverse population within and surrounding area, creating a cultural hub unlike anywhere else in the city.  This brings opportunities to support and strengthen these businesses through collaborative programs and to celebrate the neighborhood’s culture.  
Housing
  • Much of the area is considered more affordable compared with the rest of the city, but there are ongoing displacement pressures, such as increasing property values and rents. Some residents have relied on multi-generational households or “doubling-up” to keep their housing affordable.  Although much of the area is built out, there are opportunities to improve affordability and incorporate new housing options while retaining the neighborhood character.  
Preservation and Design Quality
  • There is only one local landmark and there are no design review areas within the plan area.  Much of the area is suburban, but it features some early Mid-Century Modern subdivisions and earlier commercial and residential sections to be evaluated further for preservation-related tools and recommendations.  

Mobility

Southwest Area mobility network map

  • The Southwest Area lacks connectivity, especially on the east side of the area.  This includes physical barriers such as the South Platte River, highways (I-25, South Platte River Drive, Sante Fe Drive), and railroad tracks.  Currently, there are only three connection points that cross all of these barriers (Alameda, Mississippi, and Evans) and some partial connections.  All of these and other key corridors and intersections are a part of the city’s High Injury Network, with a high number of vehicle, bicycle and pedestrian crashes.
  • The bicycle network has many gaps and few high-comfort facilities beyond trails within the area. North-south connections are limited, and further analysis is needed to reduce gaps, improve access, and create safer crossings and segments. There is an opportunity to create a loop among key destinations within the neighborhoods. 
  • Sidewalks throughout the area are too narrow, do not meet the 5-foot standard or are missing all together, especially around parks, gulches, and industrials areas.  There is an opportunity to highlight priority areas for sidewalk improvements as the sidewalk improvement fund is developed, especially along major corridors such as Federal Boulevard.

Quality-of-life infrastructure

Southwest Area park facilities map

  • The Southwest area has many popular parks and trails, but there is an opportunity to connect them as well as improve amenities and general usage.  Additional research is needed to better understand food access beyond groceries and restaurants. There are no major hospitals, but clinics and care facilities are scattered and will need to determine the demand for additional services. 
  • There is a growing network of community services and non-profit organizations providing much needed resources and filling gaps among community spaces and cultural preservation. However, there is a lack of sustainable funding opportunities to access resources, which may hinder this network.  

Read full Issues and Opportunities Report(PDF, 16MB)

 


 

 

Process and Timeline

The Neighborhood Planning Initiative provides a model for area planning that is intentional, equitable and measurable. The planning process is guided by a multi-pronged outreach and communications strategy with an expected timeline of 18 months from kickoff to adoption. For a detailed overview, visit our Neighborhood Planning page. For details on how the planning process is being applied in the Southwest Area, see below.   

Planning Process Phases 

  1. Awareness Building Shared information about the planning process and how to get involved; talked with community members about their desires for the area, conduct research on the area and identify initial opportunities.
  2. Initial Draft Opportunities: Share the initial draft opportunities with community members and get feedback to identify potential improvements and additional ideas to better achieve the community’s goals for their neighborhoods.
  3. First Public Review of Draft Plan: Share the first draft of the plan and collect community feedback on improvements and refinements, and answer additional questions about community needs and priorities.
  4. Second public review of Draft Plan: Use collected feedback to update the draft plan, and share the updated draft to ensure changes reflect the community’s intent; identify additional improvements to the plan
  5. Legislative review:Planning Board and City Council review and hold public hearings on the plan before voting on adoption.  

Next Phase: First Public Review of Draft Plan 

What the planning team is working on 
  • Working with advisory committee
  • Planning community outreach to review draft plan, including open house, surveys, and attending community events to share information and collect input
  • Continuing to work with community navigators and local community organizations to reach under represented populations
  • Continuing to spread the word about the planning process
What we are asking the community
  • What do you think about the recommendations in the draft plan?
  • Does the draft plan reflect neighborhood priorities and needs? 

How the public can participate
  • Join email list
  • Share fliers and other materials with neighbors to encourage them to participate
  • Attend community open house
  • Review and comment on the draft plan
  • Take surveys
  • Invite the planning team to neighborhood group or organization meeting



Completed Phases

Planning for the Southwest neighborhoods of Athmar Park, Mar Lee, Overland, Ruby Hill and Westwood began in early 2024.  

  • Awareness Building, spring and summer 2024
  • Initial Draft Opportunities, fall and winter 2024

What the planning team has worked on

  • Research on existing conditions and citywide guidance from Comprehensive Plan 2040 and Blueprint Denver to develop a draft vision and preliminary recommendations
  • Launched advisory committee
  • Built awareness for the planning process through multiple channels:
    • Project website and email list
    • Social media
    • Traditional media outreach
    • Outreach to neighborhood groups and other organizations working in the area
    • Fliers and yard signs
  • Engaged community members in conversations about existing plan guidance for the area, current challenges and opportunities, and refined potential recommendations for the draft plan.
  • Collected community input through multiple contact points:
    • In-person community kickoff
    • Online opportunities survey
    • Community navigators
    • Community events and neighborhood organization meetings

 

What we have asked the community

  • What is your vision for the neighborhood?
  • What are your concerns?
  • Where do you see opportunities?
  • What are your thoughts on existing citywide recommendations for your neighborhood?
  • How can these recommendations be refined and improved?

 

How the public has participated

  • 439 people joined the email list 
  • About 250 people attended the community kickoff on August 27, 2024
  • Advisory committee held three meetings

 

 

 

 

Southwest Area Team

Planning is a collaborative, community-driven process facilitated by city staff with the support of City Council offices, partner agencies and guided by an advisory committee of residents, local businesses, neighborhood groups, community-serving organizations and other constituencies from every neighborhood in the planning area.

City Planners

Fernando Abbud - Project manager
Senior City Planner - Habla español
fernando.abbud@denvergov.org


Will Prince
Associate City Planner
william.prince@denvergov.org

City Council Offices

Council District 2
Councilman Kevin Flynn
kevin.flynn@denvergov.org


Council District 3
Councilwoman Jamie Torres
jamie.torres@denvergov.org 


Council District 7
Councilwoman Flor Alvidrez

jamie.torres@denvergov.org

Advisory Committee

Name Neighborhood Background and areas of interest
Maryann Adams Mar Lee Maryann is a resident of Mar Lee and she is involved with the South Mar Lee, Brentwood, Sharon Park RNO.
Victor Ayala Overland  Victor owns several businesses on the South Broadway corridor, including Adelitas Cocina y Cantina, and La Doña Mezcaleria.
Paul Bindel Athmar Park  Paul works for the Center for Community Wealth Building, which serves a range of businesses in Westwood and other parts of southwest Denver.
Nora Bland  Athmar Park  Nora is the planning chair on the Athmar Park Neighborhood Association Board. 
Jazmin Bojorquez Athmar Park Jazmin is a community organizer dedicated to building healthy communities. She was born and raised in Southwest Denver and still resides in Athmar Park. Currently, she is building bridges between urban planning and food access as the Policy, Systems, and Environmental Change Manager for Nourish Colorado, a food systems non-profit.
Javonni Butler  Overland  Javonni is a resident of the Overland Neighborhood; he is involved with the Overland Park Neighborhood Association and various community activities. Professionally, he is an affordable housing developer.
Lia Campbell Ruby Hill Lia is a resident of the Ruby Hill neighborhood. She works in urban planning and is interested in mobility, food access and affordable housing. Lia is also involved with Ruby Hill Neighbors.
Maria Corral  Westwood  Maria is a long-time resident of Westwood. She is involved with many organizations in Denver and the Southwest community, includingRe:Vision and Mi Casa. 
Mary Erler  Mar Lee  Mary lives in Mar Lee and is a second grade teacher at Goldrick Elementary in Athmar Park.
Daniel Frank Overland  Daniel is affiliated with the Denver Lumber property located on Sante Fe Boulevard, between Iowa and Florida avenues. In addition, he is a member of the Overland Park Neighborhood Association.
Rebecca Greek Overland  Rebecca is a resident of the Overland neighborhood and an active neighbor in the Overland Park Neighborhood Association. In addition, she volunteers often with organizations like Urban Peak and Sweet Dream in a Bag. She is an architect whose work is currently focused on affordable housing solutions across the state.
Toan Le
Westwood  Toan is the owner of Now Pho, a business on Federal Boulevard. He is interested in safety, food access and affordable housing.
Solicia Ester Lopez Mar Lee  Solicia is a Mar Lee resident and is involved with a variety of organizations, including the Denver Latino Commision, River Sister Circle, and Roots Family Center. She runs RedSol Consulting, focusing on youth and education, motherhood, and community work.
Dafne Lucio Westwood  Dafne is a resident of Westwood. She is interested in food access, transit and advancing equity. 
Diego Olivan-Muñoz  Westwood Diego is a resident of Westwood. He is currently interning for Southwest Denver Coalition and starting his urban planning education in the fall 2024.
Mayra Olivas  Westwood  Mayra works at Re:Vision and she is interested in food access, sustainability and anti-displacement.
Renee Martinez-Stone Overall Southwest Area  Renee is the Director of the Planning & Data department at the Denver Housing Authority.
Hamilton Reed Ruby Hill  Hamilton is a resident of the Ruby Hill neighborhood and is involved with Denver Bike Lobby, Denver Streets Partnership, and Ruby Hill Neighbors.
Daniel Reiling Overland Daniel is a resident of the overland neighborhood and vice-president of the Neighbors of Overland North RNO.
Esther Rivera Athmar Park  Esther works for West Denver Renaissance Collaborative and BuCu West. She is involved with business support in the Southwest Area.
Stephanie Salazar-Rodriguez Mar Lee Stephanie is a second generation native Denverite from a mixed Latino and Native American familial background and a long-time resident of Southwest Denver. She possesses over 30 years’ experience working in high needs and under-resourced communities. She is active in the community, promoting authentic community engagement, patient participatory research and food insecurity.
Dexter Schiller Ruby Hill Dexter has had a series of shops in Southwest Denver, including the Ruby Hill and Athmar Park neighborhoods. He is interested in the opportunities these neighborhoods offer as a place friendly to residents and industrial considerations, with many Ruby Hill residents working in manufacturing.
German Zaldivar Ruby Hill  German is a resident of the Ruby Hill neighborhood, he is interested in design, food access and transit.
Estela Zuniga Westwood  Estela is a resident of Westwood, business owner and V.P. of Westwood Community Action Team.

 

 

 

Project Archive

Community Meetings, Office Hours and Focus Groups

Southwest Community Workshop #1
Wednesday, September 11, 2024
6-8 p.m.
Westwood Community Center, 1000 S. Lowell Boulevard

 

Advisory Committee Meetings

Advisory Committee Meeting 3
August 7, 2024


Advisory Committee Meeting 2
July 31, 2024


Advisory Committee Meeting 1
July 24, 2024

 

Other Neighborhood Meetings and Events

For a comprehensive look at where city staff has been in the community, see our Outreach and Engagement map.

Date  Activity Event or Partner Organization
9/14/2024 Pop-Up APNA Movie at the Park
8/29/2024 Presentation/QA Capital City/Montevista MHC
8/21/2024 Flyering District 3 & MO Affordable Denver Community Conversation
8/10/2024 Pop-Up Little Saigon Night Market
8/10/2024 Pop-Up Saigon Azteca
8/5/2024 Presentation/QA DHA Walsh Manor LRC Meeting
7/23/2024 Pop-Up Safety Community Conversation (Part 2) Council District 3
6/8/2024 Flyering Safe Summer Kick-Off
6/6/2024 Presentation/QA Neighbors of Overland North (NOON) RNO Meeting
5/21/2024 Presentation/QA Westwood Community Action Team RNO May Mtg
5/15/2024 Presentation/QA DHA Walsh Annex Local Resident Council Meeting
5/8/2024 Presentation/QA DHA Mountain View Local Resident Council Meeting
5/6/2024 Presentation/QA DHA Walsh Manor Local Resident Council Meeting
5/4/2024 Flyering Westwood Cinco de Mayo Celebration
4/18/2024 Presentation/QA DHA Westwood Local Resident Council Meeting
4/16/2024 Presentation/QA Ruby Hill Social Club
4/3/2024 Flyering Athmar Park RNO