Aging & Financial Wellbeing

The HRCP Aging & Financial Wellbeing Division supports financial stability, generational wealth, and successful aging in place for all Denver community members.

Older Latino couple looking at bills


Meet the Team

Jay Salas, Director

Ron Ojeda, Program Manager - Consumer Protection

Portrait of Ron Ojeda

Ron Ojeda is the manager of the Consumer Financial ProtectionRon joined the city with 30 years of experience in the financial services industry where he served in the roles of Senior Vice President, Regional Manager and Vice President of Trust and Investment Management bank divisions. During his career as a series 7, 65 and 24 licensed investment and financial service professional, he developed new clients raising assets of more than $250 million, as well as created alternative investments and a wealth management division within a trust and investment management division of a bank holding company. His transition to his current role was derived from his passionate work with victims of Elder Financial Abuse in financial services.

Ron has successfully created a coalition of government agencies and nonprofit organizations including the Colorado Attorney General’s office, Denver District Attorney, Department of Regulatory Agencies, Colorado Department of Labor and Employment, Denver Police Department, Denver Auditor’s Office, Toward’s Justice, unions and other advocacy organizations to coordinate resources and best practices to assist victims of consumer financial fraud especially in our at-risk populations.

Susana Ramirez, Program Manager - Aging Services

Portrait of Susana Ramirez

Susana Ramirez is a Program Manager for the HRCP Aging Division, where she oversees the Aging Well Initiative. With a strong background in community engagement, Susana is deeply committed to supporting marginalized communities, particularly those living in poverty. Fluent in Spanish, she has dedicated her career to organizations that empower and assist those in need. Her work is driven by a profound passion for making a positive, lasting impact on the lives of others, and she continues to advocate for the well-being of underserved populations.

Athena Vigil, Financial Navigator

Athena Vigil is a proud first-generation Mexican American and third-generation Indigenous woman, born and raised in Colorado. With over 20 years of experience in customer service in the for-profit sector, she serves as a financial navigator for the Consumer Financial Protection program, where she applies her extensive knowledge and skills to make a meaningful impact.

Fluent in both English and Spanish, Athena has effectively connected with individuals who face language barriers, ensuring they receive the support they need. Athena is thrilled to be part of HRCP, an organization committed to empowering all City and County of Denver community members. She believes that, together, they are driving change and making a difference in their community.