Color

Primary Palette

The Denver logo color palette comprises five colors that represent this vibrant city.

Spot-color printing is the preferred option and should be used whenever possible. However, four-color process printing may be used when spot-color printing is not available or cost effective. When the logo is used on the on screen, the RGB format should be used and hex values should be used for the web. The Denver logo spot colors and their corresponding four-color process, RGB and hex formulas are listed below.

Color Name 4 Color Process RGB HEX Code  PMS Color
Brick Red CMYK: 0, 100, 100, 20 RGB: 160, 0, 34 #C4161C  PMS 1805
Sky Blue CMYK: 75, 15, 0, 0 RGB: 0, 150, 214 #0096D6  PMS 2925
Sunshine Gold CMYK: 0, 25, 80, 0 RGB: 253, 185, 19 #FDB913  PMS 130
Mountain Purple CMYK: 80, 100, 0, 25 RGB: 64, 15, 96 #491D74  PMS 268
Process Black CMYK: 0, 0, 0, 80 RGB: 88, 89, 91 #58595B Pantone Process 80% Black

Secondary Palette

Although the main logo comprises five colors, city programs may use colors in the expanded palette for identity development and other graphic design. The expanded palette includes four secondary colors and four accent colors.

Color Name 4 Color Process RGB HEX Code  PMS Color
Yellow Green CMYK: 18, 0, 100, 31 RGB: 159, 166, 23 #9FA617  PMS 384
Bright Blue CMYK: 100, 58, 0, 21 RBG: 0, 85, 150 #005596  PMS 294
Light Orange CMYK: 0, 51, 100, 1 RGB: 243, 144, 29 #F3901D  PMS 152
Red Orange CMYK: 0, 79, 100, 11 RGB: 217, 83, 30 #D9531E  PMS 180
Navy Blue (Accent Color) CMYK: 100, 46, 0, 70 RGB: 0, 45, 86 #002D56  PMS 296
Bright Green (Accent Color) CMYK: 40, 0, 100, 38 RGB: 109, 141, 36 #6D8D24  PMS 7496
Light Gray (Accent Color) CMYK: 0, 0, 0, 15 RGB: 220, 221, 222 #DCDDDE  PMS 420
Cream (Accent Color) CMYK: 0, 4, 20, 6 RGB: 241, 227, 197 #F1E3C5  PMS 7501

Web Palette

The web palette includes a primary and secondary color, text color for body and header text, and two accent colors. These colors are best used for web accessibility and best contrast for digital experiences. Be sure to use colors consistently throughout website and application experiences. Please consult the section in the style guide on "Accessibility" to ensure the use of color meets accessibility guidelines.

Color Name  Usage RGB HEX Code Color
Navy Blue Primary, all headers, table headers, buttons, accent color  RGB: 0, 45, 86 #002D56
Bright Blue Secondary, large headers, table headers, buttons, accent color RBG: 0, 85, 150 #005596
Process Black Body text, headers RGB: 88, 89, 91 #58595B
Red Orange Accent color, emphasis, alerts, button accent, link hover accent RGB: 217, 83, 30 #D9531E
Bright Green Accent color (limited to decorative only), alerts RGB: 109, 141, 36 #6D8D24
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