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Stadium District Master Plan

Kick-off Survey Results

The Stadium District Master Plan began with a survey asking the community for thoughts on the future of the study area. Here is a summary of what you told us. Click on the questions below for detailed information on survey responses. 

Survey question: What are your hopes for this area? In your opinion, what would make it a successful mixed-use neighborhood hub?

Analysis: Nearby residents hope that the new neighborhood hub will be walkable and include local shops and restaurants. They also envision the inclusion of affordable housing and well connected bike routes throughout the area.

Responses:

Total responses = 333

Top ten responses, by number of mentions

  • Walkable: 142 responses
  • Local shops/restaurants: 115 
  • Affordable housing: 74 
  • Bikeable, with good connections: 72
  • Parks, trees and greenspace: 70
  • Riverfront access and revitalization: 60
  • Mixed-use (live, work, play): 53
  • Diversity: 46
  • Year-round uses and activity: 45
  • Better transit options: 41

Bar graph showing results of survey results for survey question on hopes for stadium district area 


Survey question: Do you have any concerns? What challenges do you feel might hinder this study area from becoming a successful mixed-use neighborhood hub?

Analysis: The community has concerns that the area does not currently feel safe for pedestrians, particularly due to major highways and the Colfax-Federal cloverleaf which make walking in the area difficult. Other frequently cited concerns include congestion, insufficient transit, and the potential for the area to become less affordable.

Responses:

Total responses= 275

Top ten responses, by number of mentions

  • Pedestrian safety: 73 responses
  • Congestion: 71
  • Affordability/Displacement: 52
  • Insufficient transit: 52
  • Bikeability and bike safety: 46
  • Highway barriers precenting connections: 39
  • Possibility to remain car-centric: 37
  • Unsafe roads (especially Colfax-Federal cloverleaf): 24
  • Not enough parking: 20
  • Need better/safer shops, restaurants and amenities: 18

 

Bar graph showing survey results for concerns for stadium district area 


Survey question: When considering "game day" uses of a new neighborhood hub, which elements would be most important to you?

Note: Space for tailgating will be included in any future plan for the neighborhood. This question is meant to gauge what other amenities might also be desirable on game days. Please select up to three:

  • Food and Beverage Options
  • Bicycle-Friendly Amenities
  • Access to the River
  • Parking Lots or Structures
  • Parks and Plazas
  • Retail Shops and Grocery Stores
  • Playgrounds
  • Public Art
  • Jobs and Businesses
  • Connections to Public Transit
  • Other? Please specify:

Analysis: The community rated access to food and beverage options, transit connections, and public outdoor spaces as the highest priorities in game days.

Responses:

Total responses = 297

  • Dining options: 61 percent
  • Transit connections: 60 percent
  • Parks and plazas: 38 percent
  • Bicycle-friendly amenities: 35 percent
  • Retail shops and grocery stores: 29 percent
  • Parking lots or structures: 21 percent
  • Access to the river: 20 percent
  • Public art: 12 percent
  • Playgrounds: 6 percent
  • Jobs and businesses: 6 percent

Graphic showing survey results on preferred game day experiences 

 

Survey question: When considering "every day" uses of a new neighborhood hub, which elements would be most important to you?

Please select up to three:

  • Food and Beverage Options
  • Bicycle-Friendly Amenities
  • Access to the River
  • Parking Lots or Structures
  • Parks and Plazas
  • Retail Shops and Grocery Stores
  • Playgrounds
  • Public Art
  • Jobs and Businesses
  • Connections to Public Transit
  • Other? Please specify:

Analysis: For “every day” use, the community highly values retail shops and grocery stores which can help serve nearby residents’ daily needs. Similar to game day priorities, dining options, outdoor spaces, and transit connections were also highly rated.

Responses:

Total responses = 312

  • Retail and grocery: 54 percent
  • Food and beverage options: 44 percent
  • Parks and plazas: 44 percent
  • Connections to public transit: 39 percent
  • Access to the river: 31 percent
  • Jobs and businesses: 27 percent
  • Bicycle-friendly amenities: 27 percent
  • Playgrounds: 11 percent
  • Public art: 11 percent
  • Jobs and businesses: 5 percent

Graphic showing survey results on preferred everyday elements for study area 

 

Survey question: For each of the four character areas (Federal Boulevard, West Colfax Avenue, the riverfront, the stadium area), which character best reflects your vision? 

  •  Mixed-Use Area - A blend of retail and commercial, office, or residential uses. Example: Larimer Square
  • Iconic Destination - Unique public spaces that contribute to the community and welcome visitors. Examples: Union Station, Millennium Bridge
  • Low-Activation Area - Mostly one-use structures, like office or residential, with low pedestrian traffic

Analysis: The community would most like to see mixed-use, live-work-play development in the Colfax Avenue and Federal Boulevard character areas. The community envisions the Riverfront and Stadium areas as “iconic destinations” with unique and welcoming public spaces.

Responses

Total responses = 333

For West Colfax Avenue

  • Mixed-use area: 66 percent
  • Iconic destination: 16 percent
  • Low-activation area: 18 percent

For Federal Boulevard

  • Mixed-use area: 72 percent
  • Iconic destination: 7 percent
  • Low-activation area: 21 percent

For the riverfront

  • Mixed-use area: 24 percent
  • Iconic destination: 62 percent
  • Low-activation area: 14 percent

For the stadium area

  • Mixed-use area: 29 percent
  • Iconic destination: 60 percent
  • Low-activation area: 11 percent

Pie graph showing survey results on character vision for West Colfax Avenue 

Pie graph showing survey results on character vision for the riverfront 

 

Pie graph showing survey results on character vision for Federal Boulevard 

Pie graph showing survey results on character vision for the stadium 

 

Survey question: For each of the four character areas (Federal Boulevard, Colfax Avenue, Riverfront, Stadium Area), which activity level best reflects your vision? 

  •  Highest - The highest level of opportunity for jobs and residential, with lots of activity. Example: Central Platte Valley (Union Station)
  • Higher - Strong opportunities for jobs and residential, plus some activity. Example: Lower Downtown
  • Moderate - A few opportunities for jobs and residential, with less activity. Example: Platte Street, between 15th and 19th.

Analysis: Residents were divided as to how much activity they would like to see in each of the four character areas. Just over half of those surveyed selected “moderate” activity for the riverfront, while just under half of respondents selected the “highest” activity level for Colfax Avenue, Federal Boulevard, and the Stadium area.

Responses:

Total responses = 333

For West Colfax Avenue

  • Moderate: 15 percent
  • Higher: 39 percent
  • Highest: 46 percent

For Federal Boulevard

  • Moderate: 19 percent
  • Higher: 34 percent
  • Highest: 47 percent

For the riverfront

  • Moderate: 55 percent
  • Higher: 21 percent
  • Highest: 25 percent

For the stadium area

  • Moderate: 25 percent
  • Higher: 34 percent
  • Highest: 41 percent

Graphic showing survey results for activity level on West Colfax Avenue 

Graphic showing survey results for activity level on the riverfront 

 

Graphic showing survey results for activity level on Federal Boulevard 

Graphic showing survey results for activity level on the stadium area 

 

About the Stadium District Master Plan

A nonprofit venture between the Metropolitan Football Stadium District and the Denver Broncos Football Club is exploring creating a new, mixed‐use neighborhood destination on the south end of the stadium property — now occupied by surface parking lots used only during games and special events. In response, Denver Community Planning and Development will lead a master planning process to gather community input to help guide this potential development in accordance with the 2013 Decatur-Federal Station Area Plan (PDF). 

The Stadium Investment Corp.’s vision is to create a neighborhood hub where people can live, work and play, as well as an enhanced gameday experience for fans. City planners want to involve the community in a master plan for this area so that the people of Denver, and particularly adjacent neighborhoods, may provide input into its future. 

3/21 NEWS RELEASE: City to lead master plan for south end of the Broncos' stadium property

Jeanne Granville, Sun Valley Community Coalition

Lisa Saenz, Sun Valley Local Resident Committee

Asnake Deferse, Sun Valley Local Resident Committee

Glenn Harper, Sun Valley Kitchen 

Justin Potter, Jefferson Park United Neighbors

Marshall Vanderburg, Sloan's Lake neighborhood

Renee Martinez Stone, West Denver Renaissance Collaborative

Jeff Shoemaker, The Greenway Foundation

Devon Buckels, The Greenway Foundation

Dan Shah, West Colfax Business Improvement District

Leslie Twarogowski, Federal Boulevard BID

Rhys Duggan, Revesco Properties (adjacent landowner)

Melissa Rummel, Nichols Partnership (adjacent landowner)

Sue Powers, Urban Ventures (adjacent landowner)

David Keefe, The Original Brooklyn’s (adjacent landowner)

Commander Joe Davalos, American G.I. Forum Mile High chapter (adjacent landowner)

Mark Anderson (adjacent landowner)

Derek Friedman, Sportsfan (adjacent landowner)

Rudy Gonzales, Servicios De la Raza 

Angela Alfaro, Servicios De la Raza 

Jose Beteta, Raices Brewery

Matt Sugar, Metropolitan Football Stadium District

Mac Freeman, The Denver Broncos

Jim Cobb, Stadium Investment Corp.

Chris Parr, Denver Housing Authority (DHA)/ Sun Valley Eco District Trust (SVED)

Meredith Wenskoski, Livable Cities

Councilman Paul Lopez

Councilman Rafael Espinoza

Jesus Orrantia, council aide

Gina Volpe, Council aide

Steering Committee meeting #6
Thursday, December 7, 5:30-7:30 p.m.
Meeting boards (PDF) 

Public Workshop #2
Tuesday, October 30, 5-7 p.m.
Broncos Stadium at Mile High
Meeting Presentation (PDF)

Steering Committee meeting #5
Tuesday, September 18, 2018, 5:30 - 7:30 p.m.
Meeting Presentation (PDF)

Steering Committee meeting #4
Tuesday, August 21, 2018
Meeting Presentation (PDF)

Steering Committee meeting #3
Tuesday, July 17, 2018, 5:30-7:30 p.m.
STEAM on the Platte – 1401 Zuni Street, 3rd floor
Meeting Presentation (PDF)

Public Workshop #1
Wednesday, June 27, 2018, 5-8 p.m.
Broncos Stadium at Mile High
Meeting presentation (PDF) 

Steering Committee meeting #2
Tuesday, May 22, 2018, 5:30 - 7:30 p.m.
Steam on the Platte
1401 Zuni St. 

Steering Committee meeting #1
Wednesday, May 9, 2018, 5:30 - 7 p.m.
Steam on the Platte
1401 Zuni St.

 

The study area includes the south end of the stadium property — now occupied by surface parking lots used only during games and special events as well as surrounding areas to create linkages and connections for a complete neighborhood. 

Contact Us

Jason Whitlock, Project Manager
Principal City Planner
jason.whitlock@denvergov.org