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Lyft Selected as Official Rideshare Provider of All Denver-Owned Venues

Lyft will improve fan experience at Red Rocks Amphitheatre, the Denver Performing Arts Complex, Denver Coliseum and McNichols Civic Center Building starting this month as the official rideshare partner of Denver Arts & Venues.

“Transportation and parking are always an important part of the fan experience and we’re looking forward to partnering with Lyft in improving access to our venues,” said Brian Kitts, Red Rocks spokesman.

As part of a three-year agreement, Lyft will enhance service at Denver’s city-owned and operated venues including the Colorado Convention Center, Denver Coliseum, Denver Performing Arts Complex and Red Rocks Amphitheatre. Specific rider pick-up locations will be designated at each venue and Lyft ambassadors will be on site at the lower south lot at Red Rocks to help fans get into rides.

“In Denver, we are fortunate to have some of the country’s most beautiful and vibrant city-owned cultural venues,” said Gabe Cohen, Lyft Rockies Region General Manager. “Lyft is proud and excited to help enhance the experience at Red Rocks, the Performing Arts Complex and across the city through improved access to convenient and affordable ride options.”

Special show opportunities for Lyft patrons, discount options and sponsor benefits also are part of the agreement.

“We’re looking forward to welcoming Lyft’s riders to some of the biggest shows and best venues in the Rocky Mountain West,” Kitts said.