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Marketing and Media Services
  1. Marketing and Media Services
  2. Brand Guide
  3. Design Elements
  4. Color

COLOR

PRIMARY PALETTE

The Denver logo color palette is comprised of five colors that represent this vibrant city.

Spot-color printing is the preferred option and should be used whenever possible. However, fourcolor process printing may be used when spotcolor printing is not available or cost effective. When the logo is used on the on screen, the RGB format should be used and hex values should be used for the web. The Denver logo spot colors and their corresponding four-color process, RGB and hex formulas are listed below.

Color Name 4 Color Process RGB HEX Code Color
Brick Red CMYK: 0, 100, 100, 20 RGB: 160, 0, 34 #C4161C  
Sky Blue CMYK: 75, 15, 0, 0 RGB: 0, 150, 214 #0096D6  
Sunshine Gold CMYK: 0, 25, 80, 0 RGB: 253, 185, 19 #FDB913  
Mountain Purple CMYK: 80, 100, 0, 25 RGB: 64, 15, 96 #491D74  
Process Black CMYK: 0, 0, 0, 80 RGB: 88, 89, 91 #58595B  

SECONDARY PALETTE

Although the main logo is comprised of five colors, city programs may use colors in the expanded palette for identity development and other graphic design. The expanded palette includes four secondary colors and four accent colors.

Color Name 4 Color Process RGB HEX Code Color
Yellow Green CMYK: 18, 0, 100, 31 RGB: 159, 166, 23 #9FA617  
Bright Blue CMYK: 100, 58, 0, 21 RBG: 0, 85, 150 #005596  
Light Orange CMYK: 0, 51, 100, 1 RGB: 243, 144, 29 #F3901D  
Red Orange CMYK: 0, 79, 100, 11 RGB: 217, 83, 30 #D9531E  
Navy Blue (Accent Color) CMYK: 100, 46, 0, 70 RGB: 0, 45, 86 #002D56  
Bright Green (Accent Color) CMYK: 40, 0, 100, 38 RGB: 109, 141, 36 #6D8D24  
Light Gray (Accent Color) CMYK: 0, 0, 0, 15 RGB: 220, 221, 222 #DCDDDE  
Cream (Accent Color) CMYK: 0, 4, 20, 6 RGB: 241, 227, 197 #F1E35C  

Location & Hours
1437 Bannock St. Room 002
Denver, CO 80202
Hours: 9 a.m. - 5 p.m.

 
 


denver 8 engaging the city logo