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A FrameWork Communications Toolkit

"Gaining Momentum— A FrameWork Communications Toolkit has a collection of resources designed to help advocates reframe aging in America.

The way Americans currently think about aging creates obstacles to productive practices and policies. How can the field of aging help build a better understanding of aging, ageism, and what it will take to create a more age-integrated society?

To answer this question, a group of leading national aging organizations and funders commissioned the FrameWorks Institute to conduct a Strategic Frame Analysis®, an empirical investigation into the communications aspects of aging issues. In this toolkit, you’ll find this original research as well as a variety of materials to help you apply it. If you use communications to make the case for adapting society to the needs of an aging population, the evidence-based insights here will be useful to you."
-Shared courtesy of FrameWorks Insitute


Visit the ToolKit by clicking here