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Denver Launches Love This Place Challenge

Denver’s Office of Sustainability today launched the Love This Place Challenge, a new effort to mobilize Denver residents to take action in helping the city achieve its 2020 Sustainability Goals. The goals, developed in 2013, cover 12 resource areas and provide a roadmap for securing our city’s basic resources for the long term. The Love This Place Challenge encourages Denver residents to get involved in the sustainability conversation by sharing their sustainability actions, no matter how big or small.

“Whether it’s the simple act of recycling to reduce the amount of waste sent to our landfill or taking public transit to minimize CO2 emissions, we can all do our part in making Denver more sustainable,” Mayor Michael B. Hancock said. “We all love this place, and it’s our duty to help make our city a place we can all continue to be proud of.”

The Love This Place Challenge is open to anyone who lives, works or plays in Denver. Participants can enter online at by completing a brief entry form and uploading a photo of the sustainability actions they are taking. One winner will be randomly selected each week to receive a prize, and participants can enter as many times as they would like to increase their chances of winning. The challenge will run from May 2 to June 30.

Prizes include tickets to Red Rocks, the Denver Zoo, Denver Botanic Gardens, Denver Museum of Nature and Science, and the Children’s Museum; a $50 Snooze gift card; passes to Denver’s rec centers; a Denver Tool Library membership; and Denver B-cycle flex passes. All participants will receive a free Love This Place sticker.

Examples of how residents can love this place will be presented on the next episode of Denver 8’s Dtown, scheduled to air at 8:30 p.m. on May 5. The special Love This Place episode will highlight the importance and simplicity of participating in citywide sustainability programs like recycling and community solar, among others.

In conjunction with the Love This Place Challenge, the Office of Sustainability is also kicking off a monthly Love This Place event series in partnership with the Alliance for Sustainable Colorado. The eight-part series will take place from 3:30 - 5:30 p.m. at the Alliance Center (1536 Wynkoop Street) on the first Thursday of each month, beginning in May, and will connect government agencies, local sustainability leaders and members of the public around Denver’s 2020 Sustainability Goals and resources designed to help them translate the goals into action. The full schedule is available here.

City partners like the Denver Zoo, Denver Botanic Gardens, Denver Museum of Nature and Science, Children’s Museum of Denver, Denver Arts and Venues, the Colorado Convention Center, Denver International Airport, Denver Public Library, Denver Housing Authority and the Alliance for Sustainable Colorado will provide residents monthly tips on how to love this place. This effort was a commitment from the first-ever Sustainable Denver Summit in December 2015.