Film students at CU Denver’s College of Arts & Media are helping get the word out about Denver’s Vision Zero Initiative, reaching new audiences with critical safety messages delivered through powerful public service announcements. The videos encourage people to be aware of their behavior on our roadways, no matter how they choose to get around town.  The videos include a parkour-inspired spot, a distracted driver warning, and an emotional testimonial from a mother who lost her 14-year-old son when he was struck by a driver under the influence of alcohol.