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Promote a Culture of Safety

We’re all in this together. Vision Zero requires creating a Denver culture of good behavior on the part of both the individual and the institution. Promoting a culture of safety includes engagement, education, awareness, and institutional actions. In keeping with the Vision Zero philosophy, our efforts will be evidence-based and will account for the inevitability of human mistakes.

KEYSTONE ACTION NEEDED: Implement a multimodal safety education campaign for all.

DPW, DPD, and City Communications departments will create and deliver a multimodal and multimedia safety education campaign for all street users. By educating Denverites about safe behaviors in a compelling and personal manner, the City will begin to raise awareness, enabling the City and its partners to implement many of the other actions in this category.

2018 Major Activities

Updated Public Messaging: DPD updated its public messaging to reflect Vision Zero principles and multiple modes of travel. Working with the Denver Vision Zero Coalition, its traffic safety brochures were revised to include Vision Zero branding and tips on how to drive safely, ride a bicycle safely, and how drivers and pedestrians can be safer together. DPD has distributed the brochures at numerous public events.

Community Program: In 2018, DDPHE, in partnership with WalkDenver and DPW, launched the Vision Zero Community Program. The program offers community members an opportunity to design a project to increase Vision Zero awareness and promote safer streets in their neighborhood. In December 2018, seven projects were selected out of 26 submissions. These projects focus on everything from data collection and tactical urbanism pop-ups to a Vision Zero Art Festival, and will take place in seven neighborhoods throughout Denver, primarily along the High Injury Network. The projects will be implemented by summer of 2019.

Numerous other outreach events and initiatives were held in 2018, including:

City-led efforts:

  • Two CDOT Vision Zero Education Grants Received, focused on teen driving and booster seat education
  • Federal Boulevard Photovoice Project

Vision Zero Coalition-led efforts:

  • Testified in opposition to automated enforcement limitations
  • Neighborhood Walk Audits
  • Vision Zero Utility Box Art
  • Ride & Walk of Silence
  • “Over the Colfax Clover” pop-up event
  • Safe Streets Rally
  • Pop-Up Traffic Calming Demonstrations
  • Vision Zero Themed Mural
  • Community Art Project
  • Artistic Yard Sign distribution